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about me

An avid advertising professional whose work is guided by a strong belief in design as a problem-solving tool, and as a way of forming relationships between ideas and reality. I come with a 15+ years of extensive experience in creative communication and brand development from the conventional mainline to the new-age digital media, across leading agencies in India like Mullen Lintas, Ogilvy, DDB Mudra, Publicis, Bates, and Propaganda. 

With my focus always committed to art and design, advertising has offered me a great deal of exposure and experience in leading creative communication that have helped brands evolve. I have mostly gained prowess across various industries such as fashion, tourism, media, technology, FMCG, telecom, F&B, automobile, IT, hospitality, healthcare and realty, to name a few. It is such fruitful experiences that make this journey well worth it.

 

I am fuelled by impactful thoughts and ideas that connect consumers with brands, regardless of the medium. I believe in the influence of art and design in communication and its ability to leave an impression on the human mind.

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Away from my Mac, I am a hodophile. I wander anywhere around the globe where nature takes the lead. The stillness reminds me how small yet connected everything is. It is one of my favourite ways to stay grounded amid the noise of modern life. Every hidden trail has a story, and I love collecting them along the way.

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