BSA Kids

This vibrant campaign was to introduce BSA Kids' diverse lineup of children’s products to life through storytelling inspired by the very names and designs of the range. Each product became the seed for an imaginative narrative, reimagined as whimsical fantasy worlds crafted entirely with intricate paper art. These miniature worlds were meticulously designed and shot in a studio setting, blending the tactile charm of handcrafted elements with a playful visual style that resonated with kids.

The campaign didn’t just stop at visuals — it extended seamlessly across offline touchpoints such as in-store displays, posters, billboards and print material, as well as digital platforms where the fantastical worlds continued to engage audiences through social media and online content.

The result was a cohesive, immersive brand experience that celebrated creativity, curiosity, and the joy of discovery, perfectly aligning with the spirit of BSA Kids.