Acko Insurance

Acko Insurance is a leading private general insurance company in India that operates entirely through a digital-first model. This campaign was rooted in a pressing social reality — India’s high rate of road accidents and the reluctance of bystanders to step in, often out of fear of legal or procedural hassles.

Drawing from a uniquely Indian cultural insight, where most vehicle owners place divine symbols like stickers, labels, or small idols in their cars, we reimagined this everyday ritual into a powerful idea that could inspire people to act and, ultimately, help save lives. A a meaningful digital activation idea that encouraged timely intervention and highlighted the company’s commitment to social responsibility and saving lives.