Radisson Blu

There are some dishes the world agrees on — timeless, beloved, and universal. But every classic has the potential to be reborn when it meets the richness of local tradition. Picture a culinary icon, elevated with the depth of Indian spices and the authenticity of South Indian street flavours. It’s not just fusion, it’s a reinvention. Crafted to feel both comfortingly familiar and strikingly new.

Make Italians understand!
Italy gave us pizza — so why not return the favour, but with an Indian twist: Pijja? The launch campaign revolved around a lighthearted cultural exchange, where a Tamilian explains the difference between Pizza and and Pijja to an Italian. This quirky duo not only introduced the brand but also became its recurring mascots, making the idea instantly memorable and naturally extendable across platforms.