Electrotherm TMT

Based in Ahmedabad, Electrotherm Steel is one of India’s leading TMT bar manufacturers and operates primarily as a B2B brand. As the brand geared up for nationwide expansion, it needed a fresh identity and a campaign that reflected its vision for modern India. The “Build It Right” campaign was conceived to capture that spirit — blending lifestyle imagery with CGI-crafted civic infrastructure to symbolise the strength and reliability behind every structure. The result was a visual narrative that connected human ambition with the engineering excellence that makes it possible.