The Hindu

The Hindu is one of India’s most respected and long-standing newspapers, known for its credibility, intellect-driven journalism, and strong editorial values.

For years, The Hindu crossword has been a morning ritual for readers, offering wit, challenge, and intellectual engagement. With its shift to the digital space, the puzzle evolves to match the habits of today’s audience without losing its legacy. This campaign communicates that transition in visuals which have digital cues. It’s a simple yet striking metaphor that bridges tradition with technology, reminding solvers that the same classic crossword they love is now just a click away.

The campaign proposed extensions across both print and digital media, ensuring relevance for traditional readers while reaching a new, younger audience online.