Karnataka Tourism

Karnataka is home to some of India’s richest wildlife experiences, from the majestic animals to rare and exotic species. To promote its wildlife safaris, the campaign was designed around a simple yet striking visual idea — the unobstructed view of wildlife.

The creative uses the bars of a cage as a metaphor, cleverly integrated into the image of animals and birds found in zoo. What first appears like confinement transforms into a clear, barrier-free view, reinforcing the message: “Get an unobstructed view. Experience wildlife safari.” This minimal, impactful execution not only highlighted Karnataka as a premier destination for wildlife tourism but also aligned seamlessly with the state’s larger brand positioning: “One State. Many Worlds.”