Sintex

Public hygiene campaigns often struggle to change behaviours deeply rooted in habit and culture — and Paan Spitting is one such challenge across many parts of India. What begins as a casual act often turns public spaces into eyesores, making verbal appeals ineffective in creating real change. This outdoor activation idea, told through posters, uses the icon of the dustbin as a storytelling device — turning a simple, familiar symbol into a powerful visual reminder of civic responsibility. Through creative reinterpretations of the dustbin icon, the campaign aims to make cleanliness more relatable, thought-provoking, and culturally resonant.