KDD Harvest

To highlight the richer, fruitier new formulation of KDD Harvest fruit juices, the campaign was to focus on celebrating pure satisfaction in every sip. The idea was to communicate the product upgrade — now with more fruit content — in a light, appetising, and instantly relatable way. The POSM campaign brought out the joy of indulgence and fullness, using playful language and vibrant visuals to capture the essence of a truly wholesome fruit drink.