Sintex

What began as a simple idea for a New Year calendar and diary soon grew into something much larger — a movement to remind people of the lifelines that flow through our nation. Under the concept “Save the Rivers and Ghats of India,” the project evolved into a full-fledged campaign driven by the sheer depth and scale of the idea. A commissioned photographer travelled across the country, capturing the majestic rivers and the ghats that line their banks — each image telling a story of beauty, neglect, and hope. What started as a print piece soon flowed into press, digital film, outdoor, and on-ground activations, transforming a calendar into a visual call to preserve India’s natural heritage.

As a brand long associated with water conservation and storage solutions, Sintex stood as a natural voice for this message. The campaign aligned seamlessly with Sintex’s philosophy of responsible water use, reinforcing the brand’s larger purpose — not just to contain water, but to help sustain it for generations to come.

Later, the digital film officially got selected in the Toronto Film Festival, Canada, 2018.
https://www.youtube.com/watch?v=TRic3l1geAU