Nutty World

Based in Ahmedabad, India, Nutty World is a subsidiary of VNKC Agrocom Pvt. Ltd., a leading manufacturer of Roasted Blanched Peanut Kernels, Indian Raw Peanut Kernels and Indian Roasted Groundnut in Shell. “Not Nut” is a complete rebranding and redesign exercise for Nutty World’s existing range of coated peanuts. True to its name, Not Nut challenges the conventional perception of what a nut is — it’s more than just a snack; it’s an experience. The packaging design draws from this very philosophy, breaking category norms to create something unexpected — not what a package is usually perceived to be.