The Hindu

It is a take on the UN’s s theme of #OnlyOneEarth on the occasion of World Environment Day in the year 2022. Contrary to the usual narrative of being concerned about the planet, the campaign’s sarcastic narrative advocates for the entitled, least-bothered attitude that humanity has towards the planet.

The ad drives home the point that if we are to be careless about how we take care of Earth, the only option would be to find another planet. The long copy ad was released through The Hindu’s Sunday edition, and the digital version of the same went live on their social media channels.

The creative won a silver at Olive Crown Awards, 2023.