Emily

Emily is is a product from HLL Lifecare Ltd., that manufactures both oral contraceptive pills as well as intrauterine devices.

This branding design represents Emily, a contraceptive brand, with a modern, feminine, and symbolic visual identity. The design process begins with a geometric construction of overlapping circles, which form the basis of a heart-shaped symbol. This heart, crafted with precision through clean curves and symmetry, conveys themes of care, love, protection, and intimacy—values central to a contraceptive brand.

The heart is then integrated into the logotype by replacing the letter "m" in Emily. This creates a unique and memorable brand mark, where the heart not only serves as a symbol but also seamlessly becomes part of the wordmark. The choice of pink for the logo reinforces femininity, warmth, and trust, while the smooth, rounded letterforms communicate approachability and reassurance.

Two logo variations are showcased:

1. Emily contraceptive pill – highlighting the oral contraceptive pill product.
2. Emily intrauterine device – adapted for the IUD variant, keeping the heart-shaped "m" consistent as the brand anchor.

This dual approach ensures brand cohesion while clearly differentiating between product lines.