Shobha Fashion

Shobha is a retail fashion store. The brief was to develop a brand identity, with the tagline “Young fashion. Young store.”

The identity combines elegance, geometry, and modern style to reflect the brand’s youthful energy and sophistication. The design begins with a monogram “S”, constructed through precise geometric grids. Its bold, flowing form conveys confidence and modernity while retaining a timeless, elegant character. Paired with the clean serif logotype Shobha, the overall look aligns with the aesthetics of high-end fashion brands.

The final version introduces a pink-to-purple gradient for the “S,” adding vibrancy, creativity, and visual appeal. This colour choice infuses the identity with energy and freshness, making it highly adaptable across print and digital platforms.

Overall, the branding strikes a balance between youthfulness and sophistication, positioning Shobha as a modern and stylish fashion destination.