Hercules

Boys Are Back is a campaign created for Hercules, a flagship brand from TI Cycles of India, known for its rugged, stylish, and adventure-driven bicycles. The campaign celebrates the unstoppable spirit of young riders and their love for freedom and exploration. Produced in mid-2021, it was brought to life under challenging circumstances, as strict pandemic restrictions made every stage of the shoot demanding — but ultimately, all the more rewarding.