Fastrack Watch

This is a pitch campaign for Fastrack that was built around the duality that defines both the youth and the product itself. The new watch collection featured contrasting elements — a shiny, metallic dial paired with a subtle, understated strap — reflecting two sides of one personality.

Drawing from this product truth, the idea #BeBoth celebrated today’s youth who are unapologetically multidimensional — subtly dramatic, seriously playful, prim and improper all at once. The campaign embraced these contradictions with bold visuals and sharp tonality that resonated perfectly with the brand’s attitude.

The result — agency won the pitch.