Karur Vysya Bank

This pitch campaign for Karur Vysya Bank was created to reposition the brand as a modern, inclusive, and aspirational financial partner. Built around the idea “Your dreams. On your terms & conditions.”, the campaign celebrates individuality and empowerment through stories of people breaking conventions.

The visual design features a striking monochrome aesthetic contrasted by a bold, bright yellow asterisk motif, which serves as a unifying design element across the campaign. The asterisk symbolises possibility and aspiration — highlighting that every dream, no matter how unique, comes with its own terms and conditions. Clean typography and minimal layouts keep the focus on human emotion, while the visual language reinforces KVB’s identity as an adaptive and forward-thinking brand.