Fabelle

The “Exquisite by Design” brand campaign for Fabelle Chocolates by ITC defines chocolate indulgence as an artful, unhurried experience. Positioned as a symbol of luxury and craftsmanship, the campaign uses rich maroon and gold tones with elegant visuals to highlight Fabelle’s premium ingredients and meticulous design. With evocative lines like “Here’s when you should never have a Fabelle” and “A Fabelle experience is always unhurried” etc. it emphasises that Fabelle is not just eaten — it is experienced. This campaign celebrates the brand’s philosophy that true indulgence lies in savouring every exquisite detail.