Creative Director with 16+ years of experience leading visual direction and integrated campaigns, with a focus on print and supporting work across digital. I have built my experience across various agency environments including Mullen, Ogilvy, DDB Mudra, Publicis, Propaganda etc., and I currently work at TBWA\Lintas in Bangalore, India. My work sits at the intersection of brand, craft, and execution ensuring clarity, consistency, and quality across touchpoints.

I am hands-on across shaping ideas from early concept, leading campaigns and shoots, managing creative teams and reviewing work, while working closely with account management, copy, and production teams within real-world constraints of formats, timelines, and budgets. I value restraint, precision, and clarity, and believe strong work comes from considered judgement and thoughtful execution. I see aesthetics as an essential part of brand building, alongside products, people, and customer experience, while recognising that effective communication ultimately depends on honest and authentic storytelling.